Shailendar Chhugani
Shailendar Chhugani is a professional offering specialized services in his field. His website serves as a key digital asset to showcase expertise, connect with clients, and generate business opportunities. This case study analyzes the website’s current state, identifies challenges, conducts research, and presents an optimized solution to enhance user engagement, accessibility, and performance.
Date
March 2024
Role
Art Direction, Web Design, Production
[ View Website ]
The Challenge
User Experience Issues: The website lacks a structured layout and an intuitive navigation system, making it difficult for users to explore services.
Mobile Responsiveness: The site does not provide a seamless experience across devices, leading to accessibility concerns.
SEO & Visibility: The website ranks low on search engines, limiting its reach and discoverability.
Content Organization: Service descriptions and personal branding content need to be structured more effectively.
Lead Generation: The current contact and inquiry system is not optimized for conversions.
Loading Speed: Slow page load times negatively affect SEO and user retention.
The Research
User Feedback Collection: Conducted surveys and analyzed website analytics to understand user behavior.
Competitive Analysis: Studied websites of professionals in similar domains to identify best practices.
SEO Audit: Evaluated keyword performance, backlinks, and metadata to enhance visibility.
Usability Testing: Identified issues in navigation, readability, and user engagement through testing.
Technical Assessment: Assessed website speed, mobile performance, and security.
The Solution
Revamped UI/UX Design: Introduced a modern, structured layout with clear CTAs and an improved navigation system.
Mobile Optimization: Implemented a fully responsive design for better accessibility and user experience.
SEO Strategy Enhancement: Improved on-page and off-page SEO, including keyword optimization and structured metadata.
Content Structuring: Refined service descriptions, added case studies, and improved storytelling for better engagement.
Lead Generation Optimization: Implemented an intuitive contact form, clear CTAs, and better funneling of inquiries.
Performance Optimization: Enhanced site speed with optimized images, caching, and code minification.
